PSFA STORIES

Lindsy Peterson’s journey through production, marketing and storytelling in the sports media world shows how curiosity, adaptability and a willingness to say “yes” can open unexpected doors and lead to a meaningful career.

Buonantony’s journey from SDSU to national sports broadcasting highlights how strong writing, relentless preparation and authenticity helped her build credibility across multiple sports and ultimately earn unique opportunities, including exclusive NHL access during the pandemic.

Dr. Shen explains how a minor giveaway mishap at the Shanghai Auto Show escalated into a nationwide scandal for BMW’s MINI brand when a viral video sparked accusations of discrimination, revealing how cultural history, nationalism and China’s powerful digital ecosystem can transform a small incident into a major corporate crisis.

A $150,000 gift from SDSU alumnus John Baldwin transformed The Daily Aztec’s formerly dark, isolating newsroom into a bright, collaborative multimedia space shared by student media.

Under the leadership of director Brian Levy, the program is surging in enrollment, expanding its offerings, and giving students front-row access to world-class musicians

We caught up with Zane after seeing word of his recent production of Orpheus in the Underworld with Opera á la Carte. Thanks, Zane, for chatting with us!

SDSU alumna Bailee Hicks turned her lifelong passion for digital creation into a career in social media strategy, crafting content for major brands while drawing on curiosity, collaboration and the creative foundation she built at SDSU.

SDSU alumna Jamie Ballard built a versatile freelance writing career shaped by her Daily Aztec newsroom experience, blending data storytelling, cultural reporting and immersive interviewing while encouraging students to pursue connections and follow stories that inspire them.

SDSU graduate student Naiima Paul examines Doechii and Flo Milli’s lyrics to show how Black women rappers reclaim language, challenge stereotypes and reshape representations of femininity through hip-hop–blending personal identity with academic research.

SDSU will launch a Spring 2026 course on Bad Bunny, taught by Dr. Nathian Rodriguez, exploring the artist’s cultural, political, and media impact through pop culture pedagogy, identity analysis, and critical examinations of gender, representation, and Puerto Rican history.

The original, student-made musical brings demons, music and holiday chaos to the stage

What began in SDSU’s hospitality program is now a local staple.

WME partner Paul Haas returns to campus to share insights from his career in global talent representation. He will offer students advice on ambition, networking, and a perspective on the entertainment industry.

He will be the featured artist at Saturday's San Diego Symphony Jazz at The Jacobs "Blue Train" concert honoring saxophone icon John Coltrane

The former director of the School of Communication is remembered as a calm presence and valuable mentor.

Yung Guero is an SDSU student who transferred from MiraCosta College in Oceanside, pursuing music through inspiration from his cultural background

Meet San Diego State University alumna Tracy Judge (‘15), Founder & CEO of Soundings, a talent platform connecting organizations with full-time and freelance professionals in the business events industry.

SDSU continues to play a powerful role in advancing California’s economy, supporting tens of thousands of jobs, generating billions in statewide economic activity and fueling opportunity through education, research and community partnership.

J. Fred Sidhu, an SDSU alumnus and longtime media professional, built a 25-year journalism career before transitioning to tennis media relations, where his passion, volunteer work and respect for others led him to cover major tournaments worldwide.

Graduate student Alex Hopp’s thesis explores how pop artist Chappell Roan’s boundary-setting with fans reveals a cultural shift in celebrity-fan relationships, emphasizing that authenticity and connection can coexist with privacy and self-protection in digital fandoms.