Amber Tarrac Reimagines Economic Development Through Culture and Community

Wednesday, October 22, 2025
Courtesy of Amber Tarrac
Courtesy of Amber Tarrac

A proud second-generation San Diegan, Amber Tarrac’s story begins in the vibrant streets of Barrio Logan and unfolds across city halls, state agencies, and entrepreneurial circles. 

Her career has been a master class in public service, equity, and bilingual empowerment. From managing millions in workforce training grants to launching mural programs that turn neighborhoods into canvases, Amber has always believed that economic development should be colorful, inclusive, and community-driven.

Yet Tarrac doesn’t just carry two decades of economic development experience — she carries the spirit of San Diego State University wherever she goes. She earned her bachelor’s degree in criminal justice in 2006 and her master’s degree in public administration in 2011, and now teaches as an adjunct professor in SDSU’s School of Public Affairs. She continues to plant seeds of change as a lecturer, mentor, and founder.

FounderFuego: Lighting the Path for Entrepreneurs of Color

Throughout her career, Tarrac has been at the forefront of economic development. Her work has spanned coast to coast, with projects in the cities of Miami Beach, Escondido, and San Diego. 

Building on that experience, Tarrac became involved with the California Governor’s Office of Business and Economic Development. In this role, she became keenly aware of the need for bilingual resources for entrepreneurs, particularly in times of crisis such as the COVID-19 pandemic.

In response, Tarrac founded FounderFuego, a platform dedicated to empowering startup and nonprofit founders. Through FounderFuel, a bilingual newsletter and podcast, she connects entrepreneurs with funding opportunities, mentorship, and expert coaching. 

Tarrac assembled a team of Latinx and entrepreneurs of color to ensure that underserved communities have access to the tools and knowledge needed to thrive. Her approach emphasizes authenticity, lived experience, and cultural relevance. FounderFuego reinforces that entrepreneurs’ roots should never be a barrier to access.

Growing the Roots of Others

Tarrac’s impact multiplies through the people she uplifts. She doesn’t just empower entrepreneurs; she starts by helping build strong educational foundations. Her students learn how to make policy matter. Her mentees gain the confidence to lead, and her community sees economic development as a tool for justice and creativity.

“Helping people believe in their own power — that’s what I’m most proud of,” Tarrac says.

Her students don’t just learn about policy — they learn how to make policy matter.

Amber Tarrac’s Advice to Students

“You don’t need to have it all figured out. Just start. Ask questions. Build community. And never forget where you came from — it’s your superpower.”

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