Broom Center wants you to claim your seat at the table
6th annual Allen H. Center Distinguished Lecture in Public Relations features a diverse panel of media industry pros discussing how they made their names and landed leadership positions.
SAN DIEGO — As the largest and most ethnically diverse generation in American history, Gen Z holds the keys to the future of our industry. It's time to revamp PR by providing this generation with the tools to claim their space and build their own table anywhere they go.
The Glen M. Broom Center for Professional Development in Public Relations enlisted a team of nine PR seniors to host its 6th annual Allen H. Center Distinguished Lecture in Public Relations.
Capitalizing on the perspective of the future practitioners, the team is highlighting all things diversity, equity and inclusion in the media industry.
"As a Hispanic woman in Gen Z, I look to members of traditionally-marginalized communities who have made it to the top in their career as a source of inspiration,” shares Ana Wester, campaign team member. “Our team has put in countless hours to make this event one where students and professionals can walk away feeling inspired to make their mark in this industry.”
On April 6 at 5 p.m., the next generation of PR professionals will learn how to claim their space in the industry through the experiences of seasoned professionals. The event features a diverse panel of media industry pros discussing how they made their names and landed leadership positions.
San Diego State University alumnus and Allison+Partners CEO, Scott Allison, is returning to campus to moderate the panel of media industry leaders:
- Claudia Vargas, a vice president of Allison+Partners.
- Allix Wright, a vice president of Allison+Partners.
- Dr. Jonathan Wosen, a biotech and life science reporter at STAT News.
The panelists have the opportunity to share their dedication to DEI, their triumphs and challenges within the media industry that have propelled them to their current positions.
With 86% of Gen Z job seekers expressing a desire to engage with a company's DEI initiatives, the panelists' stories can serve as a blueprint for inspiring others to follow in their footsteps and take an active role in promoting diversity, equity and inclusion.
"Having witnessed firsthand the remarkable work of Gen Z, it is obvious to me that this generation can finally make an impact in diversifying our industry. What I love about Gen Z is that they combine the sense of community they see in Boomers, the get-it-done mentality of Gen X with the caring heart of Millenials. They don’t just talk about change, they are going to lead the charge,” says Dr. Kaye Sweetser, APR+M, Fellow PRSA who is the director of the Broom Center. “Their efforts will undoubtedly result in a PR industry that is more inclusive and representative of traditionally marginalized communities."
The lack of representation Sweetser mentions is seen in the fact that only 10% of PR practitioners identify as Black, 5% as Hispanic/Latino and 2% as Native American or Alaska Native. The purpose of this panel is to inspire people from traditionally marginalized communities to claim their seat at the table and provide the necessary tools to make it happen.
The panel discussion will take place at the SDSU Parma Payne Goodall Alumni Center. The event is free and open to the public. RSVP today.
About Glen M. Broom Center for Professional Development in Public Relations:
The Glen M. Broom Center for Professional Development in Public Relations is dedicated to advancing the public relations industry through education, research and outreach. Named after the renowned public relations scholar and educator, Dr. Glen M. Broom, the center is committed to promoting excellence in public relations practice and providing students and professionals with the resources necessary to succeed in the profession. Dr. Broom wrote Cutlip & Center’s Effective Public Relations, which is the most-used PR textbook and defined the industry. Founded in 2012, the Broom Center is housed in the School of Journalism and Media Studies at San Diego State University.
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