Assistant Professor Jiyoon "Karen" Han joins The School of Journalism and Media Studies

Han’s primary area of interest is in the effectiveness of digital advertising. Her research interests include big data and artificial intelligence, digital technologies and audience engagement, influencer  marketing and health communication. 

Her work can be seen in publications such as the International Journal of Advertising, Asian Journal of Communication, and Journal of Media Ethics.

Prior to joining the School of JMS, Han worked as an Assistant Professor in the Department of Media at Ball State University.