Professional Studies and Fine Arts

Professional Studies and Fine Arts

Lecture Series Hosts Distinguished PR Practitioners

Dr. Tina McCorkindale, CEO of the Institute of Public Relations, visits campus for the Allen H. Center Distinguished Lecture

Lecture Series Hosts Distinguished PR Practitioners

February 20, 2019

By Sofia Bert

February 20, 2019

Every year the SDSU School of Journalism and Media Studies hosts the Allen H. Center Distinguished Lecture, an opportunity for both students and professionals to gain top tier knowledge from the best public relations practitioners today.

This year, President and CEO of the Institute for Public Relations (IPR), Dr. Tina McCorkindale spoke at SDSU’s Parma Payne Goodall Alumni Center on Feb 11, 2019. McCorkindale’s talk was titled “What CCOs (Chief Communication Officers) Need You to Know in the Public Relations Industry.”

“In her day-to-day work she is in touch with very senior level people in public relations and she really has a finger on the pulse of what the top leaders in our field are doing,” said Professor of Public Relations and Acting Associate Dean Dr. Bey-Ling Sha.

Before becoming the President and CEO of IPR, McCorkindale taught as a professor for 15 years, and spent 10 years working in corporate communications and analytics. She also has experience in digital media and behavioral science media with more than 150 presentations and publications.

Due to the importance of the lecture, it was recommended for all public relations students in the School to attend. Professor Jayla Lee, lecturer for Principles of Public Relations, invited all of her students, as Dr. McCorkindale touched on many of the same themes her class addresses.

“As an introduction to public relations course, I believe it is really important to give students hands on learning opportunities, networking opportunities, and [the ability] to meet with public relations professionals,” said Lee.

“As the IPR plays a large role in many public relations careers, the opportunity to see the CEO and President of IPR speak allowed students to learn important information straight from the source,” said Event and Alumni Relations Coordinator Amy Truesdale.

McCorkindale was the second speaker to be featured during the Allen H. Center Distinguished Lecture in Public Relations. The lectures are named for Allen H. Center, founder of The Public Relations Student Society of America and former SDSU lecturer.

“Education isn’t just what happens in the classroom. This is another opportunity for our students to make sure they get a well-rounded education,” said Sha.

The content within this article has been edited by Lizbeth Persons.

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